ISBN: 9781266114762 - consumer behavior: building marketing strategy ise (12 Ergebnisse)

Paperback. Zustand: Good. Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.  The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.…

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. In English.

Paperback. Zustand: Brand New. 15 edition. 848 pages. 9.92x7.91x1.22 inches. In Stock.

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Zustand: New. 2023. 15th Edition. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 15 edition. 848 pages. 9.92x7.91x1.22 inches. In Stock.

Zustand: New. &Uumlber den AutorDavid L. Mothersbaugh, Ph.D., is Professor and Robert C. Morrow Faculty Fellow at The University of Alabama, where he has served as a faculty member or administrator for 27 years. Davids teaching and research are in t.

Taschenbuch. Zustand: Neu. Neuware - Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. class='EOP SCXW34903494 BCX8' data-ccp-props='{'201341983':0,'335559740':259}'.…

Taschenbuch. Zustand: Neu. Consumer Behavior: Building Marketing Strategy ISE | David Mothersbaugh (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2023 | McGraw-Hill Education | EAN 9781266114762 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …