ISBN: 9781264268146 - exponential: transform your brand by empowering instead of interrupting (16 Ergebnisse)

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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 240 pages. 9.25x6.34x1.18 inches. In Stock.

Zustand: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New.

Buch. Zustand: Neu. Neuware - #5 on the Wall Street Journal Business Bestseller List!One of the world's top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people's lives forward. Most importantly, great brands don't just interrupt: they empower. And that empowerment leads to exponential growth.Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world's most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can:- Produce exponential growth by shifting from interruptions to empowerment- Create brand evangelists with content that informs and inspires- Embrace transparency and culture to tell authentic brand stories- Generate massive ROI throughout the purchase journeyExponential is about storytelling done right, and the book practices what it preaches. It's packed with colorful anecdotes from Rosenblum's own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great.…

Gebunden. Zustand: New. &Uumlber den AutorJeff Rosenblum is a Cofounder of Questus, a digital advertising agency that has worked with some of the world s most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, .