9781138918306 - global advertising practice in a borderless world (routledge studies in international business and the world economy, 66, band 66) (3 Ergebnisse)
Sprache: Englisch
Verlag: Routledge, 2017
Serie: Buch 63 von 78 - Routledge Studies in International Business and the World Economy
- Hardcover
Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books
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EUR 224,91
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Zustand: New. pp. 240.
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Sprache: Englisch
Verlag: Taylor & Francis, 2017
Serie: Buch 63 von 78 - Routledge Studies in International Business and the World Economy
- Hardcover
Anbieter: moluna, Greven, Deutschlandmoluna
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EUR 211,04
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Gebunden. Zustand: New. Robert Crawford is a Professor in the School of Media and Communication at RMIT University, Australia.Linda Brennan is a Professor in the School of Media and Communication at RMIT University, Australia.
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Sprache: Englisch
Verlag: Taylor & Francis Jun 2017, 2017
Serie: Buch 63 von 78 - Routledge Studies in International Business and the World Economy
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 260,33
EUR 62,50 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Buch. Zustand: Neu. Neuware - Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are c…hanging the world as we know it.Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: - globalising advertising in a media and communications context; - advertising in a global world; and - global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
