ISBN: 9781138787247 - marketing management in air transport (routledge library editions: marketing, 6) (9 Ergebnisse)

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Zustand: New. pp. 152.

Zustand: New. Multivolume collection by leading authors in the fieldThis book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved.

Hardcover. Zustand: Brand New. 152 pages. 9.25x6.25x0.50 inches. In Stock.

Buch. Zustand: Neu. Neuware - This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.…

Zustand: New. Series: Routledge Library Editions: Marketing. Num Pages: 152 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJS; KNGV. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 317. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

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