Isbn: 9781138559288 - strategic marketing for high technology products: an integrated approach (routledge studies in innovation, organizations and technology) (6 Ergebnisse)

hardcover. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).…

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 194 pages. 9.50x6.25x0.75 inches. In Stock.

Zustand: New. 2018. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.