ISBN: 9781138498259 - customer relationship management: concepts and technologies (10 Ergebnisse)

Paperback. Zustand: Very Good. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader?s part. The book is structured around three core types of CRM ? strategic, operational and analytical ? and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities.Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.NEW TO THIS EDITION:New and updated international case illustrations throughoutNew and updated screenshots from CRM applicationsFully updated to reflect the evolving CRM landscape, including extended coverage of:Big data and its influence on CRMArtificial intelligence (AI)Advances in CRM analyticsThe relationships between CRM and customer experience managementThe role of social media in customer management strategyReal-time marketingChatbots and innovative customer self-servicePrivacy and data security Updated lecturer support materials online.…

Paperback. Zustand: Good. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader?s part. The book is structured around three core types of CRM ? strategic, operational and analytical ? and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities.Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.NEW TO THIS EDITION:New and updated international case illustrations throughoutNew and updated screenshots from CRM applicationsFully updated to reflect the evolving CRM landscape, including extended coverage of:Big data and its influence on CRMArtificial intelligence (AI)Advances in CRM analyticsThe relationships between CRM and customer experience managementThe role of social media in customer management strategyReal-time marketingChatbots and innovative customer self-servicePrivacy and data security Updated lecturer support materials online.…

Paperback. Zustand: Fair. Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader?s part. The book is structured around three core types of CRM ? strategic, operational and analytical ? and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities.Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.NEW TO THIS EDITION:New and updated international case illustrations throughoutNew and updated screenshots from CRM applicationsFully updated to reflect the evolving CRM landscape, including extended coverage of:Big data and its influence on CRMArtificial intelligence (AI)Advances in CRM analyticsThe relationships between CRM and customer experience managementThe role of social media in customer management strategyReal-time marketingChatbots and innovative customer self-servicePrivacy and data security Updated lecturer support materials online.…

Paperback. Zustand: Very Good. 4. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: As New.

Paperback. Zustand: Brand New. 4th new edition. 448 pages. 9.75x7.50x1.00 inches. In Stock.

Softcover. Zustand: As New. 2019. An excellent copy, clean and very well presented throughout with no significant internal marks or creases, seemingly barely read. Why on Amazon do most sellers not describe their actual book? Buy with confidence and support a genuine Independent Bricks & Mortar Real Bookshop. We are Maynard & Bradley CAMBO & PBFA(now lapsed) members here in Leicester City Centre. Size: 190 x 250 mm. 444. Item Type: Book. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Britain/UK; Modern; ISBN: 1138498254. ISBN/EAN: 9781138498259. Inventory No: 35233.…