9781138081994 - Event Portfolio Planning and Management: A Holistic Approach (Routledge advances in event research) von Ziakas, Vassilios (Plymouth Marjon University, UK) (3 Ergebnisse)

Zustand: New. pp. 232.

Kartoniert / Broschiert. Zustand: New. Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies.

Taschenbuch. Zustand: Neu. Neuware - This book for the first time explores how event managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. It develops an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building in event portfolio management and the requirements for the design and development. This is essential reading for all those interested in Events Policy and Planning.