Isbn: 9781137543530 - scaling the tail: managing profitable growth in emerging markets (8 Ergebnisse)

Zustand: New. In English.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 163 pages. 8.50x5.75x0.75 inches. In Stock.

Gebunden. Zustand: New. Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China.Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San .

Zustand: New. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. Num Pages: 179 pages, 28 black & white illustrations, 20 colour illustrations, biography. BIC Classification: KCG; KCM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 21. Weight in Grams: 368. . 2015. Hardcover. . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Scaling the Tail: Managing Profitable Growth in Emerging Markets | Andrew Cosgrove (u. a.) | Buch | xvi | Englisch | 2015 | Palgrave Macmillan | EAN 9781137543530 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: NEW.