Isbn: 9781119993209 - statistical methods in customer relationship management (10 Ergebnisse)

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781119993209. …

Zustand: New. In English.

Zustand: New. pp. 286.

Zustand: Gut. Zustand: Gut | Seiten: 290 | Sprache: Englisch | Produktart: Bücher | Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.…

Zustand: New. 2012. 1st Edition. Hardcover. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. Num Pages: 286 pages, Illustrations. BIC Classification: KJMV7; PBT. Category: (P) Professional & Vocational. Dimension: 237 x 153 x 19. Weight in Grams: 498. . . . . . Books ship from the US and Ireland.…

Zustand: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Manageme.

Hardcover. Zustand: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock.

Hardcover. Zustand: gut. 2012. Statistical Methods in Customer Relationship Management In englischer Sprache. pages.