9781119953319 - The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities von Bird, Andy; McEwan, Mhairi (14 Ergebnisse)

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Name in front of book.

Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Signed by both authors. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781119953319.

Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Sehr gut - gebraucht. 1. Auflage. Gebundene Ausgabe 320 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Wiley 1. Auflage, 2012 320 S. , The Growth Drivers. The Definitive Guide to Building Marketing Capabilities, Andy Bird, Mhairi McEwan, 1119953316, BU377958.

Zustand: New. In.

Zustand: New. pp. 320.

Zustand: New. The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Num Pages: 320 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 606. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 1st edition. 320 pages. 9.06x6.30x1.26 inches. In Stock.

Gebunden. Zustand: New. Andy Bird and Mhairi McEwan are both highly experienced international marketing practitioners. They are also the co-founders of Brand Learning, leading global experts in building marketing capabilities. Their specialist consultancy team has helped to transf.

Buch. Zustand: Neu. Neuware - The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe.'We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology is transforming the relationships between brands and consumers, and brands need to possess a social integrity beyond their economic intent. To continue to deliver results, it is critical that we build up stronger specialist marketing capabilities.' Mark Baynes, Global Chief Marketing Officer, KelloggThe Growth Drivers explains the vital role that marketing, marketers and marketing capabilities play in driving sustainable, profitable growth. It offers fresh new thinking, inspiring case studies and practical tools to help business and marketing leaders drive growth by building marketing capabilities across their organizations.From the founders of Brand Learning the book is written from the unique perspective of highly experienced marketing practitioners who have pioneered the global category of marketing capability development and it shares the direct, practical experiences of senior business and marketing leaders from over 50 multinational companies.Praise for The Growth Drivers:Sir Roger Carr is Chairman of Centrica PLC and President of the CBI 'In this book, the authors argue that effective marketing has a vital role to play in driving sustainable, profitable growth - and they are right. It is a critical role and it's also a weighty responsibility - one that cannot be ignored.'Sir Roy Gardner is Chairman of the Compass Group Plc'A provocative, insightful book that drives deep into the Marketing function. It highlights the strategic contribution of Marketing and is full of practical advice on how to build marketing capabilities to encourage growth.'Cilla Snowball CBE is Group Chairman & Group CEO of Abbott Mead Vickers BBDOMhairi and Andy practise what they preach. They perfectly epitomise the growth driver principles outlined in this book. Their own marketing consultancy has grown explosively in size and stature. They service a wide range of blue chip marketing clients and they run a happy ship, stuffed full of talented marketing people. This book distils their knowledge and packages it into a useful and readable marketing manual'.Kevin Lane Keller is E.B. Osborn Professor of Marketing at Tuck School of Business'Today's increasingly difficult marketing environment demands that marketers and organizations develop new skills and mindsets. In The Growth Drivers, Andy Bird and Mhairi McEwan provide clear, comprehensive advice as to the right ways and wrong ways to develop game-changing marketing capabilities. Skillfully blending concepts and frameworks with case studies and first person accounts, this highly readable, practical book is a must-read for all those interested in taking their marketing and business performance to the highest level.'Russ Shaw formerly Vice President & General Manager-Mobile Division and Europe, Middle East & Africa at Skype'An excellent guide to the unique contribution that Marketing makes to driving business growth. Underpins the strategic value of marketing capability development as a key driver of growth'.Keith Weed is Chief Marketing and Communications Manager, Unilever'.an excellent, accessible guide to the crucial role that strategic marketing plays in driving business growth and the practical ways in which business leaders can build stronger marketing capabilities in their organizations. Andy & Mhairi always have a lot to offer and it is great to see so many insights captured in this book.'Simon Lowden is CMO Pepsi Beverages North America'Redefines the role of Marketing. A must read for any business leader who wants to better unde.