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Verlag: Wiley, 2023
ISBN 10: 1119906245ISBN 13: 9781119906247
Anbieter: medimops, Berlin, Deutschland
Buch
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Wiley 2023-04-17, Hoboken, 2023
ISBN 10: 1119906245ISBN 13: 9781119906247
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: Wiley, 2023
ISBN 10: 1119906245ISBN 13: 9781119906247
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Wiley John + Sons Apr 2023, 2023
ISBN 10: 1119906245ISBN 13: 9781119906247
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.Readers will also find:\* Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands\* Strategies for creating loyal customers and developing personalization at scale\* Strategies for designing effective omni-channel marketing platforms\* Strategies for crafting a successful cross-platform communications campaigns\* Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
Verlag: John Wiley & Sons, 2023
ISBN 10: 1119906245ISBN 13: 9781119906247
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. ALEXANDER CHERNEV is a Professor of Marketing at the Kellogg School of Management, Northwestern University. He received PhDs from Sofia University in psychology and Duke University in marketing. He has been ranked among the top ten most prolific scholars in.