Isbn: 9781119812982 - human-driven experience: the battle for trust in the digital age (12 Ergebnisse)

Zustand: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

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Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. Has some light general reading/shelfwear - otherwise this is a clean, tight copy. Quick dispatch from the UK.

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Zustand: New. 2022. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 224 pages. 9.00x6.00x1.00 inches. In Stock.

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Gebunden. Zustand: New. ROBERT HARLES is responsible for developing Accenture Song s offerings in social media and emerging channels around the world. He creates digital programs that drive measurable strategic impact for clients worldwide. He has extensive experience creating suc.

Buch. Zustand: Neu. Neuware - Explore the human side of the latest digital technologies and trendsIn Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you'll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:\* Strategies for creating end-to-end digital experiences that hit home with consumers\* Techniques for rising above the ever-loudening din of inauthentic advertising and marketing that has made consumers increasingly sceptical of new and established brands\* Incisive discussions of how data is becoming ever more targeted, identifiable and real-time - and what to do about itPerfect for executives, managers and other business leaders, Human-Driven Experience is also a can't-miss resource for marketing, digital and IT professionals looking for ways to make sense of a consumer landscape that's been turned upside down by digital technologies.…

Buch. Zustand: Neu. Human-Driven Experience | The Battle for Trust in the Digital Age | Robert Harles | Buch | 256 S. | Englisch | 2022 | Wiley | EAN 9781119812982 | Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, 69469 Weinheim, product-safety[at]wiley[dot]com | Anbieter: preigu.

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