Isbn: 9781119790112 - customer data platforms: use people data to transform the future of marketing engagement (23 Ergebnisse)

Hardback. Zustand: Good. Master the hottest technology around to drive marketing success  Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.  Over the years, many of us have built byzantine ?stacks? of various marketing and advertising technology in an attempt to deliver the fabled ?right person, right message, right time? experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:  Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attribution In this book, you?ll discover how to build 1:1 engagement that scales at the speed of today?s customers.…

Hardback. Zustand: Very Good. Master the hottest technology around to drive marketing success  Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.  Over the years, many of us have built byzantine ?stacks? of various marketing and advertising technology in an attempt to deliver the fabled ?right person, right message, right time? experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:  Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attribution In this book, you?ll discover how to build 1:1 engagement that scales at the speed of today?s customers.…

Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

hardcover. Zustand: Very Good. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Zustand: New.

Hardcover. Zustand: Brand New. 227 pages. 9.00x6.25x1.00 inches. In Stock.

Zustand: New. 2021. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 227 pages. 9.00x6.25x1.00 inches. In Stock.

Buch. Zustand: Neu. Neuware - Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.Over the years, many of us have built byzantine 'stacks' of various marketing and advertising technology in an attempt to deliver the fabled 'right person, right message, right time' experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:\* Understand the problems of managing customer data\* Understand what CDPs are and what they do (and don't do)\* Organize and harmonize customer data for use in marketing\* Build a safe, compliant first-party data asset that your brand can use as fuel\* Create a data-driven culture that puts customers at the center of everything you do\* Understand how to use AI and machine learning to drive the future of personalization\* Orchestrate modern customer journeys that react to customers in real-time\* Power analytics with customer data to get closer to true attributionIn this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.…

Zustand: NEW.

Gebunden. Zustand: New. MARTIN KIHN is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he spent 5 years as a leading Gartner analyst covering marketing, advertising, and data.CHRIS O HARA is Vice President, Global Product Marketing at Salesforce for the Data & Identity G.

Buch. Zustand: Neu. Customer Data Platforms | Use People Data to Transform the Future of Marketing Engagement | Christopher B. O'Hara (u. a.) | Buch | Introduction 1The Pizza Challenge 1The Perils of Personalization 4Rise of the Avoidant Customer 5The Disconnected Data Dilemma 6Crossing the Customer Data Chasm 7Customer Data Platform (CDP) 8Chapter 1 The Customer Data Conundrum 11Data Silos 11Known Dat | Englisch | 2021 | John Wiley & Sons Inc | EAN 9781119790112 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…