ISBN: 9781119566342 - transformational security awareness: what neuroscientists, storytellers, and marketers can teach us about driving secure behaviors (19 Ergebnisse)

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  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Very Good. Expert guidance on the art and science of driving secure behaviors  Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change.  When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That?s what Transformational Security Awareness is all about.  Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture managementOvercome the knowledge-intention-behavior gapOptimize your program to work with the realities of human natureUse simulations, games, surveys, and leverage new trends like escape rooms to teach security awarenessPut effective training together into a well-crafted campaign with ambassadorsUnderstand the keys to sustained success and ongoing culture changeMeasure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.…

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Fair. Expert guidance on the art and science of driving secure behaviors  Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change.  When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That?s what Transformational Security Awareness is all about.  Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture managementOvercome the knowledge-intention-behavior gapOptimize your program to work with the realities of human natureUse simulations, games, surveys, and leverage new trends like escape rooms to teach security awarenessPut effective training together into a well-crafted campaign with ambassadorsUnderstand the keys to sustained success and ongoing culture changeMeasure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.…

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

    • Softcover

    Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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    Paperback. Zustand: Good. Expert guidance on the art and science of driving secure behaviors  Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change.  When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That?s what Transformational Security Awareness is all about.  Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture managementOvercome the knowledge-intention-behavior gapOptimize your program to work with the realities of human natureUse simulations, games, surveys, and leverage new trends like escape rooms to teach security awarenessPut effective training together into a well-crafted campaign with ambassadorsUnderstand the keys to sustained success and ongoing culture changeMeasure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.…

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

    • Softcover

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    Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

    • Softcover

    Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas

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    Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Sprache: Englisch

    Verlag: John Wiley and Sons Inc, 2019

    1119566347 / 9781119566342

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  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc, 2019

    1119566347 / 9781119566342

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  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Zustand: New. In English.

  • Sprache: Englisch

    Verlag: John Wiley & Sons Inc, 2019

    1119566347 / 9781119566342

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    Paperback. Zustand: Brand New. 341 pages. 9.00x6.00x0.75 inches. In Stock.

  • Sprache: Englisch

    Verlag: Wiley, 2019

    1119566347 / 9781119566342

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    Taschenbuch. Zustand: Neu. Neuware - Expert guidance on the art and science of driving secure behaviors Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That's what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture management Overcome the knowledge-intention-behavior gap Optimize your program to work with the realities of human nature Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness Put effective training together into a well-crafted campaign with ambassadors Understand the keys to sustained success and ongoing culture change Measure your success and establish continuous improvements Do you care more about what your employees know or what they do It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.…

  • Sprache: Englisch

    Verlag: John Wiley & Sons, 2019

    1119566347 / 9781119566342

    • Softcover

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    Zustand: New. PERRY CARPENTER is the Chief Evangelist and Strategy Officer for KnowBe4, the world s most popular security awareness and simulated phishing platform. A former security awareness researcher and CISO advisor at Gartner Research, he now works closely with Kev.

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    Taschenbuch. Zustand: Neu. Transformational Security Awareness - What Neuroscientists, Storytellers, and Marketers Can Tech us About Driving Secure Behaviors | What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors | Perry Carpenter | Taschenbuch | 368 S. | Englisch | 2019 | John Wiley & Sons Inc | EAN 9781119566342 | Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, 69469 Weinheim, product-safety[at]wiley[dot]com | Anbieter: preigu.…

  • Verlag: John Wiley & Sons

    1119566347 / 9781119566342

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