ISBN: 9781119542339 - luxury retail and digital management: developing customer experience in a digital world (11 Ergebnisse)

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Hardcover. Zustand: Brand New. 2nd edition. 288 pages. 9.29x6.29x1.14 inches. In Stock.

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Zustand: New. MICHEL CHEVALIER is an expert in luxury brand management and retailing. He was Executive Vice President of Bluebell Asia Ltd, a distributor of luxury brands, operating retail stores in Asia. He also managed the Paco Rabanne perfumes and fashion companies. H.

Buch. Zustand: Neu. Neuware - Develop a winning customer experience in the digital worldLuxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.\* Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept\* Explores the selection, training and motivation of the staff\* Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retailWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.…

Buch. Zustand: Neu. Luxury Retail and Digital Management, Second Edition - Developing Customer Experience in a Digital World | Developing Customer Experience in a Digital World | Michel Chevalier (u. a.) | Buch | Foreword ixby Luca SolcaIntroduction xiiiPart I: Important Choices in Luxury Distribution 1Chapter 1: The Various Models in Luxury Distribution 3Chapter 2: Do Luxury Products Still Sell in Stores? 21Chapter 3: Concept and Design of a Luxury Boutique 39Ch | Englisch | 2020 | John Wiley & Sons Inc | EAN 9781119542339 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…