Isbn: 9781119061236 - the handbook of communication and corporate reputation (handbooks in communication and media) (10 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 656.

Paperback. Zustand: Very good. Condition: Zeer goed. Binding: Paperback. Year: 2015. Language: Engels. Description: Lichte sporen omslag verder als nieuw.

Zustand: New. In English.

Zustand: New. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986. . 2015. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 1st edition. 656 pages. 9.53x6.69x1.34 inches. In Stock.

Zustand: New. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical prof.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 652 | Sprache: Englisch | Produktart: Bücher | With the very latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing importance of large businesses' public reputations. It fills a number of lacunae in the research literature at the same time as providing updated and revised expressions of classic theories in the field. Renowned international scholars assess a range of aspects of corporate communication theory in a style that is accessible to senior-level students of journalism and marketing. Large businesses and corporations can no longer rely on default goodwill from the public, but must be active promoters of the public good they claim to provide, rather than passive institutions reacting to negative happenstance. This book provides evidence that the benefits of doing so are clear: for corporations, organizational learning and a sense of social responsibility result in tangible investment returns. Academics from various disciplines within the field of communications-journalism, advertising, corporate and organizational communication, media law, history, and public relations-come together to offer a state-of-the-art compendium of all that communication studies has to offer the study of corporate reputation.…

Taschenbuch. Zustand: Neu. Neuware - With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.\* Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars\* Brings together state-of-the-art communication studies insights on corporate reputation\* Identifies and addresses the lacunae in the research literature\* Applies new theoretical frameworks to corporate reputation. …

Softcover. Zustand: gut. 2015. HNBK of Comm and Corporate Rep In englischer Sprache. pages.