9781118950296 - The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (Wiley Finance) von Rambourg, Erwan (11 Ergebnisse)

Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781118950296.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 288.

Hardcover. Zustand: Brand New. 300 pages. 9.00x6.10x0.80 inches. In Stock.

Zustand: New. Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532. . 2014. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Gebunden. Zustand: New. China s volatile demand for luxury has left industry executives scratching their heads. How much longer will anti-corruption measures weigh on sales? Are Chinese becoming more value-driven as they travel more and more sophisticated? Ultimately, how should .

Buch. Zustand: Neu. Neuware - Why the luxury market's fate rests in Chinese walletsThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.Readers will:\* Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity\* Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector\* Gain insights on why there are no Chinese luxury brands challenging Western models\* Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptionsChina's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.