Isbn: 9781118779484 - innovating analytics: how the next generation of net promoter can increase sales and drive business results (6 Ergebnisse)

Hardback. Zustand: Good. How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? This book is about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience.…

Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. 288 pages. How does a CEO, manager, or entrepreneur begin to sort out what defines and d rives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and y ou know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Inn ovating Analytics is also about the need for a comprehensive measurement ecosyst em to accurately assess and improve the other elements of customer experience. T his is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers wil l have the competitive advantage. Innovating Analytics introduces an index that measures a customer?s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many c ompanies during the last decade?is no longer accurate, precise or actionable. Th is new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years. Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of custom er satisfaction along with word of customer acquisition, customer loyalty, and c ustomer conversion.…

Zustand: fine. l'article peut presenter de tres legers signes d'usure, petites rayures ou imperfections esthetiques. vendeur professionnel; envoi soigne en 24/48h.