Isbn: 9781107649224 - strategic customer management: integrating relationship marketing and crm (8 Ergebnisse)

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Softcover. Zustand: Fine. Leichte Gebrauchsspuren; Leichte Verschmutzung / Farbtonveränderung. Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies. …

Zustand: New.

Zustand: New. In English.

Zustand: New. 2013. Paperback. The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. Num Pages: 542 pages, 158 b/w illus. 4 tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 246 x 189 x 25. Weight in Grams: 1168. Integrating Relationship Marketing and CRM. 542 pages, 158 b/w illus. 4 tables. The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. Cateogry: (U) Tertiary Education (US: College). BIC Classification: KJS. Dimension: 246 x 189 x 25. Weight: 1166. . . . . . Books ship from the US and Ireland. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. …

Paperback. Zustand: Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock.