9781041090182 - the k-pop content strategy: marketing models for creative success (routledge focus on business and management) von falla, dominique (5 Ergebnisse)
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Zustand: New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
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Zustand: New. Dominique Falla is Associate Professor of Design at Griffith University, Australia, specialising in creative entrepreneurship, digital content strategy, and the creator economy.In an era where digital algorithms dictate visibility, crea.
- Hardcover
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Buch. Zustand: Neu. Neuware - In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop's strategic approach to content creation can serve as a model for creatives everywhere, offering powerful lessons on building sustainable careers beyond algorithm dependency.Through a research-driven analysis of K-pop's content and engagement model, this book reveals four key lessons behind its global success: (1) Mass Content Creation as a Business Model; (2) Leverage Fans as Business Partners; (3) Access is the New Digital Currency, and (4) Cultivate Non-Traditional Income Streams. By drawing parallels between K-pop's strategies and the broader creative industries, this book offers actionable insights to help creative professionals develop sustainable businesses through innovative digital content strategies and next-level audience engagement inspired by the recent global success of groups such as Stray Kids and BTS.This book serves as both an academic study and a practical guide, tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.…
