9781025929286 - Principles of Personal Selling von Tosdal, Harry Rudolph (1 Ergebnisse)

Taschenbuch. Zustand: Neu. Neuware - 'Principles of Personal Selling' is a comprehensive exploration of the fundamental techniques and psychological foundations of professional salesmanship. Written by Harry R. Tosdal, a pioneering figure in marketing education, the work provides a systematic analysis of the sales process, from the initial approach to closing the deal. The text delves into the qualities of a successful salesperson, the importance of understanding consumer behavior, and the strategic management of sales forces.