9780998484624 - controlling your brand in the age of amazon: the brand executive’s playbook for winning online von thomson, james; gibson, whitney (3 Ergebnisse)
- Softcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 4,41
Versand nach gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Softcover
Anbieter: moluna, Greven, Deutschlandmoluna
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 20,87
EUR 48,99 VersandVersand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
Kartoniert / Broschiert. Zustand: New.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 24,00
EUR 61,00 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Taschenbuch. Zustand: Neu. Neuware - In today's world of retail, most brands: ? don't know the identity of retailers selling their products in online marketplaces;? don't know where these online resellers sourced inventory of the brand;? don't know what proportion of inventory going through distributors is redirected to online c…hannels;? don't adequately police activities involving resellers that offer the brand's products in new multipack quantities defined by the reseller (rather than by the brand);? can't figure out how its brand is sold in countries where the brand doesn't yet have a distribution program of its own; and>What does it take for a brand to survive in this new environment What controls need to be put in place What existing sales and operational processes need to change We answer these questions on this book from a combined business and legal perspective. Our book focuses on brands selling on marketplaces in the U.S. and the European Economic Area. As legal protections for brands differ around the world, we have chosen to focus on these specific markets where legal protections for brands are well established. For readers interested in applying brand control worldwide, we encourage them to seek legal guidance for each and every country where they plan to incorporate some form of legal enforcement into their brand control efforts.
