9780994717498 - things the brand gurus don't want you to know (2nd edition): a practical guide....it will make and save you money von malden, aubrey (3 Ergebnisse)
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Zustand: New. Über den Autorrnrn Like the legendary David Ogilvy, Aubrey Malden is a writer and a teacher. They both observe, judge, learn and share, and they keep asking how others came up with advertising and communication ideas, how they evaluated ide.
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Taschenbuch. Zustand: Neu. Neuware - Get the professional insights behind:- - How do you create and maintain a profitable brand - How do you write a brief - How do you know if your advertising is a failure What is the best way to judge it - How do you choose an advertising agency What are the pitfalls to look out for - Why is it… that mavericks create great brands - Undermining honesty. - The value of being small - How can people become brands - The many other ways to successfully promote your company or brand, without using expensive advertising. - How to create a website that fully engages your customers and increases your profits. - How to create and use Social Media effectively. - How to create your own advertising. - Using, and creating Print, Radio, TV, and Billboard advertising. - Where can you find the best research about your customers - How to create and use promotional ideas. - Where will it all end What are the trends.
