9780985855031 - You Can Do It; A Guide for Starting and Running a Small Business: 2018 Revised Edition von Greenbaum, Thomas L. (3 Ergebnisse)

Zustand: New. In.

Zustand: New. &Uumlber den AutorThomas Greenbaum is a graduate of Lafayette College (BA) and Columbia University School of Business (MBA). He has taught for five years at NYU Stern Graduate School of Business and for one year at Sacred Heart Universi.

Buch. Zustand: Neu. Neuware - This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book: Table of ContentsShould you be an entrepreneurThe key ingredient to entrepreneurial successThe business planKey business strategiesBrand identificationResearching your business and marketThe wheel of small business marketingThe target audiencePositioningFinancial statementsFinancing a small business Legal Structure of your businessLegal requiremenets when starting a businessPricingThe elevator speechThe marketing StoolSalesDeveloping a trifold brochureSocial MediaPromotion for small businessKey insights into more effective advertisingNetworkingPublic RelationsBrief advertising and promotion legal adviceManaging day-to-day financial operationsThe Website and URLHeman ResorcesBusiness insuranceSummary-The keys to success in a small businessINDEX.