ISBN: 9780981827537 - brand dna: uncover your organization's genetic code for competitive advantage [revised] (2 Ergebnisse)

Zustand: New.

Taschenbuch. Zustand: Neu. Neuware - If you are like most small businesses, getting customers in the door is a priority and sometimes an all consuming and expensive effort. What's truly missing in this business building effort is creating a compelling, differentiating and consistent brand experience from the inside out that keeps your employees on-brand and your customers coming back, (and telling their friends!) Brand DNA is the bridge to that missing piece; an internal strategic brand positioning program designed to clarify and leverage your organization's genetic code for competitive advantage in a step-by-step process.…