Isbn: 9780899307961 - counterturbulence marketing: a proactive strategy for volatile economic times (4 Ergebnisse)

Hardcover. Zustand: Good. No Dust Jacket. 180 pages. Ex-library marks, sticker residue on the cover, light discoloring and wear; a sound binding; good overall. No jacket. Quantity Available: 1. Category: Reference; ISBN: 0899307965. ISBN/EAN: 9780899307961. Inventory No: 234766.

Zustand: New. In English.

Zustand: New. Takes the position that a pro-active marketing strategy can protect a business from the adverse impact of market turbulence. This work makes the case that the firm must revise its orientation towards the market, and then develop a strategy which the author calls "value marketing". Num Pages: 200 pages, black & white illustrations. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 459. . 1993. Hardback. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 9.75x6.50x0.75 inches. In Stock.