ISBN: 9780899303376 - making creativity accountable: how successful advertisers manage their television and print (bibliographies and indexes in medical) (2 Ergebnisse)

Zustand: New. A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity. All major categories of spending receive thorough coverage - television, print, talent, and media. Num Pages: 208 pages, index, appendixes. BIC Classification: KJMV1; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 162 x 17. Weight in Grams: 445. . 1991. Hardback. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 208 pages. 9.75x6.50x1.00 inches. In Stock.