ISBN: 9780835207584 - book publishing: what it is, what it does (2 Ergebnisse)

231 S., Leinen (Hardcover), ohne Schutzumschlag, 8°. Zustand: Einband an den Rändern etwas berieben, gut.Gewicht: 600 g Text in Englisch - English Edition in good condition (no dustjacket).

Silbergepr. Originalleinen. Zustand: Sehr gut. XV; 231 S.; graph. Darst.; 23,5 cm. Sehr gutes Ex. - Englisch. - INHALT : Chapter I. The Past Is Prologue --- Books in History --- Modern Publishing Begins --- The Early Twentieth Century --- War and Postwar --- The Merger Period --- Boom and Aftermath --- Chapter II. A Broad Perspective --- A Cultural Industry --- A Mass Industry? --- Publishing and Education --- Copying and Copyright --- Publisher vs. Censor --- What Makes a Publisher? --- Divisions of the Industry --- Industry Markets --- The Publishing Process --- Industry Activities and Associations --- Chapter III. How Books Are Created --- Adult Hard-Cover Trade Books: Agents and Their Role The Selection Process Money and Auctions Rights and Loyalties Cost Considerations Why Books Fail Editing the Manuscript --- Adult Soft-Cover Trade Books --- Library Reprints --- Juvenile Trade Books --- Mass Market Paperbacks: A Problematic Market The Best-Seller Emphasis The Selection Process --- Religious Books --- Professional Books j Scholarly Books --- Subscription Reference Books --- Elementary and High School Textbooks: How Elhi Titles Are Developed Validation and Testing The Government as Author The Uncertainties of Public Funding --- College Textbooks: New Publishing Initiatives --- Chapter IV. How Books Are Manufactured --- Type and Its Characteristics --- How Type Is Set --- Recent Typesetting Methods --- Printing and Its Methods --- Paper --- Binding --- Planning and Design --- Selection of Suppliers --- Estimating Costs --- Scheduling Imports --- Production Systems of the Future --- (u.a.m.) ISBN 0835207587 Sprache: Deutsch Gewicht in Gramm: 550.…