9780822332688 - the commodification of childhood: the children’s clothing industry and the rise of the child consumer von cook, daniel thomas (11 Ergebnisse)
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Zustand: New. Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood Num Pages: 224 pages, 9 illus., 2 tables. BIC Classification: JFSP1; KNSX; TDPH. Category: (P) Professional & Vocational. Dimension: 5487 x 3556 x…19. Weight in Grams: 272. . 2004. Paperback. . . . . Books ship from the US and Ireland.
The Commodification of Childhood The Children's Clothing Industry and the Rise of the Child Consumer
- Softcover
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Paperback. Zustand: Brand New. 208 pages. 8.50x5.50x0.75 inches. In Stock.
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Taschenbuch. Zustand: Neu. Neuware - In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how in the early twentieth century merchants,… manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.The Commodification of Childhood begins with the publication of the children's wear industry's first trade journal, The Infants' Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the "nature," needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of "the child" must necessarily take into account how childhood came to be understood through, and structured by, a market idiom.
- Softcover
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Zustand: New. Through a study of industry publications over much of the century, shows how the U.S. children s clothing industry produced increasingly refined categories of childhoodÜber den AutorDaniel Thomas Cook is a sociologist in.
