Isbn: 9780820479323 - the internet audience: constitution and measurement (digital formations, band 35) (7 Ergebnisse)

Zustand: Good. : Este libro explora la constitución y la medición de la audiencia de Internet. Analiza diversos aspectos como los usuarios de Internet, los medios de comunicación y los aspectos sociales relacionados con la audiencia en línea. Publicado en enero de 2007, el libro ofrece una visión detallada de la audiencia de Internet y su impacto en la sociedad. EAN: 9780820479323 Tipo: Libros Categoría: Tecnología Título: The Internet Audience Autor: Fernando Bermejo Editorial: Peter Lang Publishing Idioma: en Páginas: 262 Formato: tapa blanda Año de publicación: 2007.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. 262 pages. 9.00x6.00x0.75 inches. In Stock.

Zustand: New. In English.

Zustand: New. Series: Digital Formations. Num Pages: 262 pages. BIC Classification: CBP; GTC. Category: (G) General (US: Trade). Dimension: 155 x 228 x 16. Weight in Grams: 384. . 2007. Paperback. . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Assessments of the audience of traditional mass media have existed for decades and have been widely studied, but the quantification of the Internet audience is a recent and barely known phenomenon. An audience is an essential requirement for the existence of any mass media: first, there is no medium without an audience, and second, the audience has become a commodity fundamental to the functioning of commercial media systems. It is the application of measurement procedures that allows the audience to play this dual institutional role. The Internet Audience is the first book to focus on the transformation of the Internet into a mass communication medium thanks to the constitution of its audience through measurement. Starting with a historical analysis of this transformation, it goes on to analyze in detail the methods used for the measurement of the Internet audience, their limits and their possibilities. It concludes with an inquiry into the logic and interests behind the creation of an online audience measurement industry. The result is the first comprehensive look at the question of not what the Internet audience does with the medium, but rather what the medium does with its audience.…

Taschenbuch. Zustand: Neu. The Internet Audience | Constitution and Measurement | Fernando Bermejo | Taschenbuch | Kartoniert / Broschiert | Englisch | 2007 | Peter Lang | EAN 9780820479323 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …