9780805852431 - Communication Research Measures: A Sourcebook (Lea's Communication Series) von Rubin, Rebecca B.; Palmgreen, Philip; Sypher, Howard E. (5 Ergebnisse)

Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 416 | Sprache: Englisch | Produktart: Bücher | The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.

Zustand: New. In.

Hardcover. Zustand: Brand New. 1st edition. 400 pages. 9.25x6.25x1.00 inches. In Stock.

Zustand: New. This volume provides a summary of current measures used in quantitative communication research. It is appropriate for researchers and graduate students in the communication field. Series: Routledge Communication Series. Num Pages: 416 pages, black & white illustrations. BIC Classification: GTC; JHBC. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 26. Weight in Grams: 680. . 2004. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.