ISBN: 9780805833829 - research in media promotion (lea's communication series) (13 Ergebnisse)

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780805833829. …

Hardcover. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Fine. Leichte Gebrauchsspuren. Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.…

Hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. pp. 380 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam.

Zustand: New. This collection examines research on the promotion of television and radio programmes. Each chapter in this volume includes an extensive review of the literature, an original study of some aspect of promotion, and an extended discussion of questions that should be explored in subsequent research. Editor(s): Eastman, Susan Tyler. Series: Routledge Communication Series. Num Pages: 384 pages, black & white illustrations. BIC Classification: APT; APW; JFD; KJS; KNTD. Category: (UU) Undergraduate. Dimension: 236 x 157 x 30. Weight in Grams: 750. . 2014. 1st Edition. hardcover. . . . .…

Zustand: New.

Zustand: New. pp. 380.

Zustand: New. This collection examines research on the promotion of television and radio programmes. Each chapter in this volume includes an extensive review of the literature, an original study of some aspect of promotion, and an extended discussion of questions that should be explored in subsequent research. Editor(s): Eastman, Susan Tyler. Series: Routledge Communication Series. Num Pages: 384 pages, black & white illustrations. BIC Classification: APT; APW; JFD; KJS; KNTD. Category: (UU) Undergraduate. Dimension: 236 x 157 x 30. Weight in Grams: 750. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 1st edition. 384 pages. 9.00x6.00x1.25 inches. In Stock.