9780805819014 - measuring advertising effectiveness (advertising and consumer psychology) (2 Ergebnisse)

Gebunden. Zustand: New. William D. WellsThis volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- Measuring Advertising Effectiveness -- the.

Buch. Zustand: Neu. Neuware - Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.