9780805813913 - integrated communication: synergy of persuasive voices (advertising and consumer psychology) (5 Ergebnisse)

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Gebunden. Zustand: New. Esther Thorson, Jeri MooreBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Confere.

Buch. Zustand: Neu. Neuware - The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.