Isbn: 9780804789158 - the co-creation paradigm (9 Ergebnisse)

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780804789158.…

Hardcover. Zustand: Brand New. 333 pages. 9.75x6.50x1.00 inches. In Stock.

Zustand: New. pp. 360.

Zustand: New. Num Pages: 360 pages. BIC Classification: KJMV6. Category: (G) General (US: Trade). Dimension: 238 x 153 x 25. Weight in Grams: 622. . 2014. Hardcover. . . . . Books ship from the US and Ireland.

Gebunden. Zustand: New. Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders a.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 360 | Sprache: Englisch | Produktart: Bücher | Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition and The Power of Co-Creation. Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems. Learn more about co-creation and engage with the authors at .…

Buch. Zustand: Neu. Neuware - A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop 'win more-win more' strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of 'business as usual.'.…