9780803972971 - consumer research: introspective essays on the study of consumption von holbrook, morris b. (5 Ergebnisse)
- Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes KönigreichAnybook.com
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EUR 23,09
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780803972…971.
- Softcover
Anbieter: Buchpark, Trebbin, DeutschlandBuchpark
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EUR 16,85
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 432 | Sprache: Englisch | Produktart: Bücher | This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquir…y, and presents a picture of how consumer research has grown and developed over the past 25 years.
- Softcover
Anbieter: moluna, Greven, Deutschlandmoluna
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EUR 135,05
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Kartoniert / Broschiert. Zustand: New. InhaltsverzeichnisA Brief History of Morris the CatTheory Development is a Jazz SoloOn Hatching a Program of Consumer ResearchWhat Is Consumer Research?O, Consumer, How Youeve ChangedWhither Consumer Research.
- Softcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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EUR 179,66
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Paperback. Zustand: Brand New. 419 pages. 9.25x6.00x1.00 inches. In Stock.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 187,22
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Taschenbuch. Zustand: Neu. Neuware - Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field. Ron Hill, Professor and Chair of Marketing, Villanova University 'A delightfu…lly idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook¿s history is a classic study of consumerism too. Editor¿s Choice.' --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today¿s university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
