9780792391463 - dynamic models of advertising competition: open- and closed-loop extensions (international series in quantitative marketing, band 4) von erickson, gary m. (5 Ergebnisse)
- Hardcover
Anbieter: Mike's Library LLC, Plymouth, PA, USAMike's Library LLC
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 18,09
Versand nach gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Hardcover. Zustand: Very Good. No Dust Jacket. Library stamps/marks/labels/slip, otherwise light wear. Solid hardcover.; Contents: Preface; 1. Advertising and Competition; 2. Analytical Models and Strategy Concepts; 3. Analysis of a Lancaster Duopoly; 4. Analysis of a Vidale-Wolfe Duopoly; 5. Analysis of a Diffusion Duopoly; 6.…Summary and Final Considerations; References; Author Index; Subject Index. ; International Series In Quantitative Marketing, 4; Ex-Library; 131 pages.
- Hardcover
Anbieter: Ammareal, Morangis, FrankreichAmmareal
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Sehr gut
EUR 13,27
EUR 16,50 VersandVersand von Frankreich nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1991. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1991. Ammareal gives back up to 15% of this item's net price to char…ity organizations.
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 115,83
EUR 13,91 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New. In.
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 167,66
EUR 9,24 VersandVersand innerhalb von USAAnzahl: 15 verfügbar
Zustand: New. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371. . 1991. Hardback. . . . . Books ship from the US and Ireland.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 112,77
EUR 61,89 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing enviro…nment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic markets. I must thank my dissertation advisor, Dave Montgomery at Stanford, for originally turning my attention toward time-varying parameter models some 14 years ago. From that plat form, I have proceeded to search for models that capture the essence of dynamic marketing, as well as for methodological tools, empirical as well as analytical, that allow insightful study of such models.
