9780789024381 - current issues in political marketing von lees-marshment, jennifer (7 Ergebnisse)
- Softcover
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Softcover
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Zustand: New. In.
Current Issues in Political Marketing
Lees-Marshment, Jennifer (Author)/ Wymer, Jr, Walter W (Author)
- Softcover
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Paperback. Zustand: Brand New. 1st edition. 318 pages. 8.25x6.25x0.75 inches. In Stock.
- Softcover
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Zustand: New. Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the…struggle for government funding. Num Pages: 328 pages, illustrations. BIC Classification: JPVL; KJVX. Category: (G) General (US: Trade). Dimension: 216 x 156 x 20. Weight in Grams: 521. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
- Softcover
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Einband - flex.(Paperback). Zustand: New. Jennifer Lees-Marshment, Walter W Wymer JrExplore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, a.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes… to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding.Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantagesand problemsthat political marketing can bring. Topics examined in Current Issues in Political Marketing include: - political frames - agenda setting - voter attitude - public-policy marketing - change management - relationship marketing - voter disengagement - party identification - market orientation - product anatomy - branding - segmentation - and much more! Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.
