EUR 42,77
Anzahl: Mehr als 20 verfügbar
In den WarenkorbKartoniert / Broschiert. Zustand: New. Gopalkrishnan R. Iyer, PhD, Guest Editor, is the InternetCoast Institute Adams Professor of Industry Studies in the Department of Marketing at The Florida Atlantic University (FAU) in Boca Raton, Florida. He has taught at Virginia Tech, Baruch College (City.
Sprache: Englisch
Verlag: Taylor & Francis Inc Apr 2004, 2004
ISBN 10: 0789019450 ISBN 13: 9780789019455
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.