9780789017697 - marketing your business: a guide to developing a strategic marketing plan von stevens, robert e.; loudon, david l.; nykiel, ronald a. (6 Ergebnisse)
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Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Zustand: New. In.
Stevens, R: Marketing Your Business
Robert E Stevens (Southeastern Oklahoma State University, USA)|David L Loudon|Ronald A Nykiel
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Gebunden. Zustand: New. Ronald A Nykiel, Robert E Stevens, David L LoudonExamine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the m.
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Zustand: New. This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te Num Pages: 324…pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 222 x 152 x 32. Weight in Grams: 657. . 2003. Hardback. . . . . Books ship from the US and Ireland.
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Stevens, Robert E (Author)/ Loudon, David L (Author)/ Nykiel, Ronald A (Author)
- Hardcover
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Hardcover. Zustand: Brand New. 1st edition. 311 pages. 8.75x6.00x1.25 inches. In Stock.
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Buch. Zustand: Neu. Neuware - Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing 'weapons arsenal.' It also teaches y…ou to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of 'marketing intelligence' and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: - the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you - the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! - the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. - key checklists and 13 sample work forms that will help you formulate your plan - and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action.
