9780789002907 - Marketing Management: Text and Cases von Stevens, Robert E E.; Loudon, David L; Wrenn, Bruce (4 Ergebnisse)

1st ed. 16 x 22 cm. 388 pages. Paperback. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.

Zustand: New. Bruce Wrenn, Robert E Stevens, David L LoudonStep-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for a.

Paperback. Zustand: Brand New. 1st edition. 373 pages. 8.50x6.00x1.00 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. The second section contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples.From the creation of a new water-park to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies' situations and possible solutions. This book is useful for training courses and valuable to students as well as business managers, CEOs, and entrepreneurs.