9780787983093 - Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business von Foley, John; Kendrick, Julie (7 Ergebnisse)

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780787983093.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780787983093.

Zustand: New. In.

Hardcover. Zustand: Brand New. 187 pages. 9.50x6.50x1.00 inches. In Stock.

Zustand: New. Many companies assume that if sales are good, their branding must be effective. Wrong. Worse still, they pay alarmingly little attention to what it really is that sustains their brand reputation, leaving them vulnerable to dangerous backlash if a rift develops between their values and those of their customers, employees and shareholders. Num Pages: 208 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 372. . 2006. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Zustand: New. John Foley is the founder of the brand agency The Foley Group. His agency has been providing strategic brand planning, advertising, and public relations since 1986 for organizations including Ameriprise Financial, Cargill, Caterpillar, Coca-Cola USA, Hazeld.

Buch. Zustand: Neu. Neuware - Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don t have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald s and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.