9780787982799 - unleashing the power of pr: a contrarian's guide to marketing and communication (j-b international association of business communicators) von weiner, mark (10 Ergebnisse)
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 4,24
Versand gratisVersand innerhalb von USAAnzahl: 3 verfügbar
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 6,14
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Hardcover. Zustand: Good. No Jacket. Former library book; Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 6,14
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 6,51
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 6,51
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 7,50
EUR 5,82 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Anbieter: medimops, Berlin, Deutschlandmedimops
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 7,13
EUR 10,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
- Hardcover
- Signiert
Anbieter: Browse Awhile Books, Tipp City, OH, USABrowse Awhile Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Sehr gut
EUR 13,30
EUR 6,03 VersandVersand innerhalb von USAAnzahl: 1 verfügbar
Hard Cover. Zustand: Fine. DJ Fine. 2nd Printing. Author's personalized inscription on haf-title page. Size: Large Octavo. Signed by Author.
Weitere Bilder- Hardcover
Anbieter: Bookbot, Prague, TschechienBookbot
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Wie neu
EUR 8,09
EUR 20,99 VersandVersand von Tschechien nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing pu…blic relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths--such as "PR is impossible to measure!"--that undercut the effectiveness of PR and obscure its real value.
- Hardcover
Anbieter: SZ Global, Toronto, ON, KanadaSZ Global
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 87,51
EUR 32,04 VersandVersand von Kanada nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: New. As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage? Using dozens of case studies fro…m well-known companies such as General Electric, ?FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a?research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths--such as 'PR is impossible to measure!'--that undercut the effectiveness of PR and obscure its real value.This groundbreaking resource is filled with the most current and scientifically proven information about the effectiveness of PR, information that will enlighten even the most experienced professional communicator. Using the tools and techniques outlined in this book, PR professionals and marketers can improve their organization's performance and demonstrate?how public relations is a low-cost, high-value alternative for achieving meaningful business outcomes. Step by step, Unleashing the Power of PR offers PR professionals and marketers a how-to manual for recognizing the misperceptions among their own public relations environment and shows what to do to take corrective action. The book also reveals what it takes to create more effective marketing and public relations campaigns and improve the reputations of organizations and brands.
