ISBN: 9780774832045 - brand command: canadian politics and democracy in the age of message control (communication, strategy, and politics) (6 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. reprint edition. 496 pages. 9.00x6.00x1.25 inches. In Stock.

Zustand: New. In English.

Zustand: New. 2017. Reprint. paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Neuware - The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world's largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader's inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.…

Kartoniert / Broschiert. Zustand: New. An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy.KlappentextrnrnAlex Marland is a leading researcher of political communicat.