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In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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In den WarenkorbZustand: New. pp. xi + 355 Figures, Illus.
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In den WarenkorbPaperback. Zustand: Brand New. 480 pages. 9.90x6.90x0.70 inches. In Stock.
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In den WarenkorbKartoniert / Broschiert. Zustand: New. Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian AzzaroAlmost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospect.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Apr 2009, 2009
ISBN 10: 0765617994 ISBN 13: 9780765617996
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.