EUR 299,85
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In den WarenkorbZustand: New. pp. 248 Figures.
EUR 279,19
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In den WarenkorbGebunden. Zustand: New. This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellect.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Feb 2013, 2013
ISBN 10: 0765617978 ISBN 13: 9780765617972
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.