9780764536748 - Site-Seeing: A Visual Approach to Web Usability von Wroblewski, Luke (11 Ergebnisse)

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Softcover. Zustand: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. Web usability has often been discussed in terms of technical issues, particularly during the dot-com era, with experts warning against pitfalls like frames and excessive images. They emphasize editing out unnecessary words and adopting a non-linear writing style, which is certainly valuable advice. However, the significance of visual presentation on Web pages is less frequently addressed. The Web primarily communicates visually, with the appearance of a page indicating what information is available, how to navigate it, and its potential interest, all of which evoke instinctive emotional responses that shape the user experience. Thus, usability is fundamentally a communication issue, and effective sites are those that convey information swiftly and clearly. This work offers a novel perspective on Web usability by integrating visual communication principles into Web design. Readers will explore essential concepts such as visual organization, aesthetics, technical factors, and strategic planning based on audience awareness. Through a variety of full-color examples, the author examines the strengths and weaknesses of Web design. The visual aspects of a site do more than enhance its beauty; they organize information functionally, establish distinct personalities, and create emotional connections, ultimately engaging the audience and encouraging return visits.

Paperback. Zustand: Good. Although Web usability has received lots of hype, especially during the dot-com meltdown, the focus has been mostly on technical issues. Usability experts stress the pitfalls of frames and too many images on Web pages. They recommend editing out unnecessary words and writing in a non-linear style-all valuable advice, of course. But less frequently do they highlight the importance of the visual presentation of Web pages. The Web is a communication medium that does most of its talking visually. What you see on a Web page tells you what you might find within the site, how to get there, and why it might interest you-not to mention the instinctive emotional response that shapes your Web experience. As a result, Web usability issues are communication issues. Easy-to-use sites are those that communicate quickly and effectively. Site-Seeing takes a fresh approach to Web usability by applying visual communication principles and decision-making to Web design. Heavy; Owner's Name inside. Cober rubbed, small tear at the spine; inside clean. 368 pages.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 364 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.