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In den WarenkorbHardcover. Zustand: Brand New. 224 pages. 8.75x6.75x0.75 inches. In Stock.
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In den WarenkorbHardcover. Zustand: Brand New. 224 pages. 8.75x6.75x0.75 inches. In Stock.
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In den WarenkorbZustand: NEW.
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Zustand: New. Über den AutorSteven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick&rsquos Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He&rsquos helped revive bran.
Sprache: Englisch
Verlag: Running Press Book Publishers Nov 2022, 2022
ISBN 10: 076247582X ISBN 13: 9780762475827
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels.Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand.Food & Winehas called him "the punk-rock prince of small-batch spirits."So how did he do it Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticityskills that have benefited him in booze, business, and beyond. In this book, he's sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan ), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.
Sprache: Englisch
Verlag: Running Press Book Publishers, 2022
ISBN 10: 076247582X ISBN 13: 9780762475827
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. Brand Mysticism | Cultivate Creativity and Intoxicate Your Audience | Steven Grasse (u. a.) | Buch | Gebunden | Englisch | 2022 | Running Press Book Publishers | EAN 9780762475827 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.