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Sprache: Englisch
Verlag: MBI Publishing Company LLC, 2024
ISBN 10: 0760383383 ISBN 13: 9780760383384
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Buch. Zustand: Neu. Neuware -Explore 100 key concepts, theories, and guidelines that are critical forchoosing and using type.We communicate with text every single day, but what does it mean to really understand typeto use it with clear intent and purpose The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many waysdesigners can optimize how text is read and influence the way its message is understoodand yet so many designers miscommunicate without even realizing it.Richly illustratedandeasy to navigate, Universal Principles of Typographypairsclear explanationsof eachprinciplewithvisual examplesof it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typographydecisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this bookwill equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as:Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 224 pp. Englisch.
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Buch. Zustand: Neu. Neuware - Explore 100 key concepts, theories, and guidelines that are critical forchoosing and using type.We communicate with text every single day, but what does it mean to really understand typeto use it with clear intent and purpose The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many waysdesigners can optimize how text is read and influence the way its message is understoodand yet so many designers miscommunicate without even realizing it.Richly illustratedandeasy to navigate, Universal Principles of Typographypairsclear explanationsof eachprinciplewithvisual examplesof it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typographydecisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this bookwill equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as:
Buch. Zustand: Neu. Neuware -Explore 100 key concepts, theories, and guidelines that are critical forchoosing and using type.We communicate with text every single day, but what does it mean to really understand typeto use it with clear intent and purpose The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many waysdesigners can optimize how text is read and influence the way its message is understoodand yet so many designers miscommunicate without even realizing it.Richly illustratedandeasy to navigate, Universal Principles of Typographypairsclear explanationsof eachprinciplewithvisual examplesof it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typographydecisions.Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this bookwill equip you with everything you need to make the most informed typographic decisions in your design work today.Featured principles are as diverse as: 224 pp. Englisch.