9780750686334 - total relationship marketing: marketing management, relationship strategy ,crm, and a new dominant logic for the value-creating network economy von gummesson, evert (8 Ergebnisse)
Sprache: Englisch
Verlag: Taylor & Francis Ltd, United Kingdom, Oxford, 2008
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
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EUR 3,37
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Paperback. Zustand: Very Good. This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted and debated parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally,… this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the authors refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customers value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
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EUR 6,70
EUR 5,86 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Zustand: Very Good. 3rd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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EUR 3,93
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
- Softcover
Anbieter: Ammareal, Morangis, FrankreichAmmareal
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EUR 5,84
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Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organi…zations.
- Softcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 82,16
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Zustand: New. In.
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- Softcover
Anbieter: moluna, Greven, Deutschlandmoluna
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EUR 61,20
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Kartoniert / Broschiert. Zustand: New.
- Softcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
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EUR 114,31
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Paperback. Zustand: Brand New. 3rd edition. 376 pages. 9.50x7.50x1.00 inches. In Stock.
- Softcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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EUR 156,88
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Zustand: New. 2008. 3rd Edition. Paperback. A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touc…h, human aspects. Num Pages: 396 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 244 x 195 x 21. Weight in Grams: 754. . . . . . Books ship from the US and Ireland.
